Labelling Secrets #39

Welcome to Labelling Secrets #39.

In this edition we share a case study on how prepared meals company Five Point Four raised their profile with Label Power colour labels. We introduce the revolutionary VIP Color VP700 colour label printer and present the new Accufast XL/R for fast labelling of pouches, cards and envelopes. Get your free Netira ( Bartender labelling software) for Datamax printers and find out about Cardpresso software for Evolis card printers. 

 Due to growth Label Power is looking for a internal label printer and software sales professional - This could be a great opportunity so email for details on how to apply.  

Five Point Four feasts with Premium Labels

Five Point Four make nutritious prepared meals for Men and Women.

Beni Doolan and Tamara Trentin from Five Point Four had big labelling challenges, the business had grown from supplying 1,000 meals per week to over 15,000 per week in a very short period of time.

Beni originally started printing small black and white thermal labels on a small desktop label printer however printing and hand applying the labels to the containers soon became a full time job for one of his staff members. The labels were only paper so they crinkled, did not last as long as was needed and there was no colour - If the Five Point Four brand was to continue it's growth a more professional and effective solution was needed.

As Five Point Four use only premium ingredients in their nutritious healthy pre-prepared meals so it made perfect sense for directors Beni Dooland and Tamara Trentin to specify only the highest quality labels as part of the packaging guidelines for this growing company.

Artwork was professionally created in vibrant colours and Beni and Tamara went to market getting several labelling companies to quote on their requirements.

When Five Point Four contacted Label Power they were pleased by the competitive pricing but it was the service and quality provided made the selection of preferred label solutions supplier easy. 

Beni states "Label Power took the time to show us samples of all the various stocks and finishes available, we decided on super high quality digital print. There are 20 varieties of meals that we produce each month so having no plate and setup charges to pay and the flexibility to change our designs whenever we want for no additional cost was a huge bonus. Once Label Power helped us choose the best self adhesive material and print method, then it was time to choose the finish, we had options of matt or gloss varnishes or matt and gloss laminate films. We decided on a gloss white synthetic stock with gloss clear over-laminate film, this means that our labels are fully waterproof, freezer proof and microwave proof and they will help our Five Point Four meals stand out as the premium choice in the marketplace". 

"Pre-production proofs were supplied and Label Power even checked and advised us of some small typo's that somehow our artist had missed. The fact the Label Power are a HACCP Food Safety Certified label manufacturer gave us extra peace of mind".

                             Before                                                              After

The next issue to overcome was the application of the labels to the lids of the pre-prepared meals. Five Point Four then relied on Label Power to demonstrate the best options to apply the labels to the Five Point Four ready meal containers. 

Manual, semi automatic and fully automatic solutions were available.

Beni brought samples of the product into Label Power's showroom and tested the application of the labels to the containers using various label applicators so the best label application machinery could be selected.

Tamara comments "It was great to have Label Power partner with us and step us through each stage of the process, I would have no hesitation in recommending them to anyone who needs their products to stand out from the rest"

Special Promotion
If you live a busy lifestyle why not try Five Point Four for delicious and nutritious meals at: *New 5.4 customers who buy 5 or more meals will save $10 when they enter the discount code "LP" upon checkout. 

If you need fantastic label solutions, please contact us here at:

Label Power is now distributing the VP700 by VIP Color, a high performance inkjet label printer powered by Memjet technology to the Australian market. The VP700 is a revolutionary digital print-on-demand colour label and tag printer set to reinvent printing and raise the performance benchmark for printers in its class. 

This state-of-the-art printer is powered by cutting edge Memjet Thermal Inkjet Technology and is capable of printing at a blazing speed of 18 metres per minute or 304 mm per second (12"). This means you can print 100 full colour labels 100x150mm in less than one minute! The 
VP700  prints exceptional vibrant colour graphics and crisp text and barcodes up to 1600x1600 dpi resolution.

The VP700 effortlessly prints the exact batch quantity and real-time up-to-the-minute requirements, providing unprecedented flexibility and convenience. Ruggedly designed yet intuitive for in-house label production and private labelling needs, the VP700 brings fast, affordable colour printing to any business with it's low-cost 5 x 250ml ink cartridges onboard.

With the roll unwinder incorporated into the steel body of the machine the VP700 is the most compact Memjet printer on the market, whilst the large LCD display makes it the most operator friendly. You can also print-and-present just 1 label at a time with the cut-and-present feature. 

The VP700 will print on a large number of media types, from paper to synthetic labels and tags with either matt or gloss finishes.   Even silver, gold and clear synthetic inkjet stocks are available from Label Power.

The VP700 is a perfect accompaniment with a label applicator to get your labels printed fast and applied even faster. You can find a range of our label applicators listed here

The VP700 benefits include:

  • Create any quantity of colour labels exactly when you need them.
  • Surprisingly low cost of ownership.
  • Elminate the need for pre-printed label inventories.
  • Print up-to-the-minute label data and avoid costly labelling errors.
  • Enables increased flexibility to meet your labelling needs FAST.

The VP700 is now available from Label Power. For more information about how this product can help your business, contact us on (07) 3710 7000 or visit our website at:

Label Power is now distributing its first Accufast product, the Accufast XL/R and the Accufast XL/R Wide table top Labeller machines to the Australian market.

The Accufast XL/R is a current and professional labeller machine that can bring stacks of labels, boxes of mail/envelopes, rolls of stamps together, fast, straight and applied within seconds. If you have envelopes, paper, letters or various other forms of media that need a label applied and fast, the Accufast XL/R consistently performs in the highest quality and can easily fulfil your label application needs.

James Malone, managing director of Label Power says that the Accufast XL/R, "is easily operated and gets you the fast results that you or your company needs, if it's a run or 1,000 or even 100,000 pieces you need labelled, this machine can perform, labelling up to 15,000 pieces per hour. If you need a fast reliable labeller machine without the fuss, the XL/R will not disappoint."

The Accufast XL/R comes with heaps of functions, including programmed job set-ups with up-to the minute electronics to make job tracking a cinch, built-in diagnostics to track your data, built-in waste take-up spool to easily remove unwanted artefacts, an LCD display with a status panel that will show you when there is a jam, full take-up spool as well as exact label positioning. All this plus a one-touch 'on the fly' adjustment for almost everything, making machine tweaks quicker and easier for you.

If you already have a label printing machine and are now looking for a labelling machine to take away hours of manual labour, the XL/R is one of the most efficient, simple and cost-effective labelling products existing for your on demand labelling needs.

The Accufast XL/R features include:

  • labels up to 15,000 pieces per hour
  • job set-ups are programmed and saved with up-to-the-minute digital electronics
  • built-in diagnostics
  • built-in waste take-up spool and counter
  • optional catch tray or conveyor
  • sliding head for simple and exact label positioning
  • Liquid Crystal Display (LCD) status panel lets you know what is happening with your machine
  • easy all-over access means quick maintenance
  • its outstanding feature is its one-touch "on the fly" adjustment for almost everything

The Accufast XL/R is now available from Label Power. For more information about how this product can help your business, contact us on (07) 3710 7000.

Free NETira Bartender Ultralite labelling software for all Label Power Datamax users.


In conjunction with Datamax, Label Power are now offering FREE Bartender Ultralite software to all of our Datamax clients. You can now download the software NETira LD label designer for free below:

Visit the Free NETira LD Label Designer labelling software Download Section of our Website HERE

If you require serialisation or a more advanced version then you can purchase the Bartender Basic here or the Bartender Professional here.

More information on the NETira Label Designer free software below:

For small/medium business applications that require simple label designs, Datamax-O’Neil offers NETira LD, a free out-of-the-box label creation tool that is easy to use and quickly turns Datamax desktop printers into a labelling solution.

  • Create labels containing your product information
  • Easily add text, date/time, graphics, images, logos
  • Preview label design prior to printing
  • Print sequential labels
  • Save label designs for recall or sharing
  • Supports common linear barcodes

Thoroughly tested and supported by Datamax-O'Neil, NETira Label Designer software provides users with an easy to use, out-of-the-box label design software package to meet the basic needs of your label printing requirements. Whether it's a single printer or multiples, NETira is ideal for entry level printing to support Datamax-O'Neil label printing while effectively utilizing the printers' unique capabilities.

Supports most Datamax-O'Neil label printers 

NETira Label Designer (LD) Specs

  • Runs on Windows XP, Windows 2000, Vista, Windows 7 and Windows 8
  • Communication support includes: Serial, Parallel, USB, LAN, WLAN 
  • Supports 1-D linear barcodes, graphics, images and text

Evolis Zenius, Primacy & Quantum card printers are now delivered with the New Professional CardPresso Software

Label Power is now offering the new CardPresso card designer software with the Evolis Zenius, Primacy & Quantum card printers. CardPresso is a user friendly and professional card design software that provides the quickest and most practical options and capabilities for the creation of a variety of cards. 

CardPresso is ideal for a range of card projects no matter what the organisation as it is available in 6 editions and 18 different languages. 

Download the Brochure to find out more information about each edition to find which one is best for you.

Zenius is delivered with the XXS Lite edition, the Primacy and Quantum printers are delivered with the XXS edition. The XXS Zenius package editions are also available.

Please contact Label Power for more information or upgrade options on 07 3710 7000 or visit our website:

We encourage all customers to visit our website to find information about our products and contact us on 07 3710 7000 or


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