Primera Colour Label Printers
For Australian businesses ready to take full control of their branding, a Primera colour label printer is the ultimate in-house solution. Imagine printing stunning, full-colour product labels with razor-sharp text and photo-quality graphics, right from your desktop. With a Primera printer, you eliminate the delays, setup fees, and minimum order quantities of external printing services, giving you the agility to produce professional labels on demand.
Perfect for short-run applications, a Primera label printer is the go-to choice for industries across Australia—from gourmet foods and boutique wineries to cosmetics, chemicals, and specialty manufacturing. Produce the exact label you need, precisely when you need it, and watch your products command attention on the shelf.
Why Choose a Primera Label Printer?
Investing in a Primera inkjet label printer empowers your business with flexibility and professional-grade quality. Here’s why so many brands choose Primera for their in-house labelling:
- Spectacular Print Quality: With up to 4800 dpi resolution, every label printer in the Primera range produces deep, rich colours and incredibly sharp detail that makes your packaging pop.
- Print On-Demand, In-House: Respond instantly to market changes, create seasonal labels, or run small-batch proofs without waste. Your production is no longer tied to a third-party schedule.
- Cost-Effective Production: Dramatically lower your cost-per-label compared to outsourcing, especially for short to medium runs. You save time and money by printing your own labels.
- Simple to Set Up and Use: Primera printers are designed for straightforward, intuitive operation, allowing you to go from setup to printing professional labels in no time.
- Unmatched Versatility: Print on a variety of materials, including gloss, matte, and textured papers, as well as durable synthetic stocks to find the perfect finish for your brand.
Our Range of Primera Label Printers
We stock the latest and most effective Primera models to suit your specific application and budget. Whether you need a simple solution for startup products or a robust machine with integrated die-cutting, you’ll find it here.
Desktop Colour Label Printers
Perfect for getting started with in-house colour labelling. These compact models offer incredible print quality and are ideal for producing brilliant labels for a wide range of products.
High-Performance & Bulk Ink Printers
For higher volume printing and the lowest possible cost per label, the LX4000 is the ultimate label printer. Featuring large, individual ink tanks and a reusable print head, it's built for efficiency and savings, available with either dye or pigment inks for maximum versatility.
Maximise Your Impact with a Primera Label Printer
A professional label printer is the first step. The next is pairing it with the right materials and design. The visual appeal of a label can be the deciding factor for a consumer.
To achieve that premium look and feel, your Primera printer needs the right media. We stock a wide variety of inkjet label materials specifically tested for compatibility, ensuring you get perfect results every time.
At Label Power, we are your partners in labelling. We provide comprehensive printer service and support to keep your operations running smoothly long after your purchase.
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FAQ's about Primera Printers
Dye-based ink produces the most vibrant, eye-catching colours, making it perfect for prime retail product labels. Pigment-based ink offers superior durability against water, UV light, and abrasion, making it the ideal choice for chemical labels or products that will face harsh environmental conditions.
The LX610 is a unique label printer that not only prints your design but also has a built-in digital die-cutter. This means you can print any shape or contour without needing to order custom-shaped label stock, offering incredible flexibility for custom designs.
For best results, you must use inkjet-receptive labels. Using labels designed for thermal or laser printers will result in poor quality and potential printer issues. We recommend using approved or tested inkjet labels supplied by Label Power.
For businesses with a variety of products or those who frequently update their packaging, the answer is almost always yes. A Primera label printer eliminates plate and setup charges from external print houses, reduces lead times, and prevents you from being stuck with thousands of obsolete labels.
