Welcome to Labelling Secrets 19

Happy New Year and welcome to the first Labelling Secrets of 2007.


As always, Label Power will be bringing you the latest and greatest product releases from around the world plus information about important labelling issues that affect your business.


Labelling Secrets 19 sees the introduction of the Primera LX400 which I predict will be the hottest selling colour printer in 2007. Never before has printing your own full colour labels been so easy or affordable!

We’ve also got another great printer the Citizen CLP621. Big on features, small on price, there’s only a limited number so hurry while stocks last.


Label Power will be on the road again this year at the major trade events. Make sure you register with us to get your free show pass.


I’m always keen to hear your comments and views on any of the articles or products we feature in our newsletters so don’t hesitate to email me james@labelpower.com.au.



James Malone


LX400 Colour Label Printer

Label Power is proud to announce the release of Primera's latest full colour label printer the <link primera-lx400-colour-label-printer_allprods1975.html>LX400. Our Australian and New Zealand customers can now purchase the long awaited “baby brother” of the <link primera-lx810-colour-label-printer_allprods1690.html>LX810 which Label Power also introduced back in 2004.


The <link primera-lx400-colour-label-printer_allprods1975.html>LX400 may be small on size but it’s certainly not lacking in performance. With the same quality build and processing power as the <link primera-lx810-colour-label-printer_allprods1690.html>LX810, the <link primera-lx400-colour-label-printer_allprods1975.html>LX400 delivers stunning quality printing across a range of gloss papers and synthetic materials. The <link primera-lx400-colour-label-printer_allprods1975.html>LX400 can print full colour photos, illustrations, graphics and text onto die cut labels and with the optional field installable cutter, can produce cut single tags from 25mm (1”) to 108mm (4”) wide.


With Australia's largest range of ex-stock label sizes, Label Power and the <link primera-lx400-colour-label-printer_allprods1975.html>LX400 gives you the flexibility to print ‘what you want when you want it’. The Primera <link primera-lx400-colour-label-printer_allprods1975.html>LX400 is ideal for visitor badges, confectionary labels, shipping labels, cosmetic and shampoo labels. Retail customers will love the optional cutter enabling them to print attractive clothing and product swing tags…..in-house!


The <link primera-lx400-color-label-printer_allprods1975.html>LX400’s space-saving compact design and clamshell opening for simple label roll changes will suit customers looking to maximize their efficiency and work environment. A fanfold media slot at the rear of the printer is a great new feature providing bulk printing of tags and tickets.


Just like the <link primera-lx810-color-label-printer_allprods1690.html>LX810, the <link primera-lx400-colour-label-printer_allprods1975.html>LX400 is a plug and print experience. It is supplied with Nice Label SE label design software, a sample roll of High Gloss Labels, Ink cartridge, USB Cable, Instruction manual and setup CD.


If you want to start printing fabulous full color labels but would like to know more information contact Label Power for an information pack including printed samples. If you have a specific design you would like to see printed on the <link primera-lx400-colour-label-printer_allprods1975.html>LX400, email or send us your artwork and we will print out some examples for you.


Congratulations if you have read this far as the best news has been kept for last. The price of the Primera <link primera-lx400-colour-label-printer_allprods1975.html>LX400 is just AUD $1995+GST. Printing your own colour labels and tags on demand has never been so easy and affordable. Contact Label Power now to order your <link primera-lx400-color-label-printer_allprods1975.html>LX400 on phone 1300 727 202 or email sales@labelpower.com.au


Low Cost Citizen CLP-621 Thermal Printer

<link>Citzen CLP-621It has always been Citizen’s tradition to produce unique and innovative label printers and the <link>CLP 621 is no exception. Even though the <link>CLP 621 is aimed at the entry level and desktop printer environment, it is packed full of features and options usually only found on high performance machines. However, in a world where price is the key to so much, Citizen have used their skills in precision manufacturing to produce a high performance printer that the bank manager will also like.


Metal mechanism for reliability

Another tradition for Citizen has been its “easy-loading” mechanisms. Our engineers have developed a newer and even simpler loading system. The mechanism uses an all-metal construction for the clamshell to make sure the printer is reliable and precise. The printhead can be raised to the vertical position for easy cleaning and servicing and the cleverly designed media arm includes an adjustable media sensor.


Easy-to-use mechanism

The colour-coded operator levers within the printer are designed to make set up easy, quick and efficient and the printer can be configured easily by the Vue-Print menu system developed by Citizen for other printers in its range.


Internal PSU

Many other machines available on the market have an external power supply which can be kicked or damaged or even simply unplugged by mistake. The <link>CLP 621 doesn’t compromise here either with a high performance integrated internal power supply for hassle-free printing and reliability.


Standard Connectivity: Parallel, Serial and USB

  • Parallel IEEE1284 as standard
  • RS232C serial as standard up to 115,000 bps
  • USB as standard


The Ethernet and WiFi boards can be installed in minutes without removing any covers. As they are internal options, there is no concern that they can get broken or damaged and they do not increase the printer’s footprint either.


<link>Click here for more information.


Fine Food Australia 2006

Fine Food AustraliaFine Food, Australia’s #1 international food, wine and equipment exhibition, was staged in Melbourne at the Exhibition Centre and was “the most successful ever” according to Andrew Bilton, Label Power’s General Manager.


“Fine Food 2006 has definitely our best show to date,” said Andrew. “There were more visitors, more serious buyers and of course the Official Great Aussie Meat Pie Competition which has been a major hit with everyone”.



The 2006 show was huge - even bigger than Sydney last year – and was one of the first trade shows to occupy the entire 30,000 sq metres of the Melbourne Exhibition Centre. Label Power and equipment partner Packleader attracted some 400 visitors to the stand providing demonstrations of their range of fully automated label applicator equipment.


Of particular interest to some of the smaller food producers and wineries was the entry level ‘ELF’ applicators. The ELF-20 Top labeller offers end users a simple-to-use, fast, accurate alternative to hand labelling whilst the ELF-50 Wrap around labeller provides the same benefits labelling cylindrical containers.


For those requiring faster throughput and great flexibility, the PL and PRO range of applicators boast Front/back, top/bottom combinations, fully adjustable labelling heads and conveyors, one touch display screens and a whole host of labour saving features.

With a unit to suit most applications, Label Power and Packleader are bringing affordable solutions for all industries so give Andrew or James a call and automate TODAY!


Fine Food Australia


Fine Food, Hotel Australia and Fine Wine & Spirits will occupy all 6 halls of the Sydney Convention and Exhibition Centre from 24 – 27 September 2007 so be sure to make a note in your diary.

Fine Food is the largest industry event in Australia. Over 750 exhibitors showcased the latest food, drink and equipment ideas from around the world.

Look for Label Power at AUSPACK 2007




AUSPACK is Australia's only international exhibition of packaging and processing machinery, materials and associated technology and returns to the Melbourne Exhibition Centre from the 1st to 4th May.


AUSPACK 2007 will be the most comprehensive packaging and processing trade exhibition ever seen in Australia. AUSPACK is only staged every two years so put these dates in your diary and don't miss this unique opportunity to attend your industry event.


Look for the big Label Power stand no 770 where we will be showing the latest label technology and labelling equipment.


<link contact.5.0.html>Click here for a free show pass to Auspack 2007

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