Brisbane, Australia, August 27, 2012.

Label Power, label manufacturer and plastic card printer supplier, announces the launch of Primacy, the latest card printer from Evolis.

The new Primacy stands out as the most rapid, top performing and affordable card printer in its category” says James Malone from Label Power. It can print up to 210 cards per hour for one side, and 140 cards per hour for dual-sided printing. 

Primacy is designed to meet any printing and encoding requirements, from medium to large batches of plastic cards. With this card printer users can instantly issue membership cards, gift cards, identification badges and multi-feature cards, at a very attractive cost per card. 

Malone explains that the great strength of the new Primacy is that it can be upgraded in the field. Primacy is available either as a single or dual-sided printer, the dual-sided option can be activated on-site. Encoding options can also be installed rapidly on-site whether the need is for magnetic stripes, smart cards or RFID contactless cards.

Primacy is a silent printer and benefits from reduced energy consumption.  This card printer is shipped with the Evolis Premium Suite, a software solution that gives the user total control over the printer’s operation, as well as support at any time.

Malone also emphasises “It is truly amazing the variety of applications that  Primacy offers to Australian businesses” some of these applications are: 

  • Print photo ID cards for security purposes, to visually verify the card holder’s identity.
  • Issue cards with different colours to distinguish membership packages and provide services accordingly.
  • Issue on-demand personalised gift cards for customers.
  • Print unique Business Cards with customised promotions for niche markets.

Primacy is now available at Label Power. For more information about this product visit or contact our consultants at (07) 3710 7000. 

About Label Power

Label Power was established in 1996 with head office and manufacturing facility located in Brisbane, Queensland.  We are the industry leaders in VIP (Variable Information Printing) systems which enable clients to print variable information labels and tags on demand. 

Label Power supply full colour industrial digital label printing and converting systems including the popular reel to reel Primera CX1200 digital press and FX1200 digital diecutter.

Other products supplied are Colour Inkjet Label Printers, Label Dispensers, Label Rewinders and Label Applicators. For label design and print Label Power are distributors of a full range of labelling software including Bartender, Labelview and Nice Label.

An extensive trade label manufacturing plant coupled with over 16 years experience in the implementation of the best labelling systems, Barcode scanners and Software make Label Power the right partner to help you implement all your product identification and tracking needs.  

For more information about Label Power please visit or call us on (07) 3710 7000

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