Primera LX400 Colour Label Printer Press Release

Label Power is proud to announce the release of Primera's latest full colour label printer the LX400. Our Australian and New Zealand customers can now purchase the long awaited “baby brother” of the LX810 which Label Power also introduced back in 2004.


The LX400 labelling printer may be small on size but it’s certainly not lacking in performance. With the same quality build and processing power as the LX810, the LX400 delivers stunning quality printing across a range of gloss papers and synthetic materials. The LX400 can print full colour photos, illustrations, graphics and text onto die cut labels and with the optional field installable cutter, can produce cut single tags from 25mm (1”) to 108mm (4”) wide.  This is the best low cost option for full colour printing of personalised labels and custom labels.


With Australia's largest range of ex-stock label sizes, Label Power and the LX400 gives you the flexibility to print ‘what you want when you want it’. The Primera LX400 is ideal for visitor badges, confectionary labels, shipping labels, cosmetic and shampoo labels. Retail customers will love the optional cutter enabling them to print attractive clothing and product swing tags…!


The LX400’s space-saving compact design and clamshell opening for simple label roll changes will suit customers looking to maximize their efficiency and work environment. A fanfold media slot at the rear of the printer is a great new feature providing bulk printing of tags and tickets.


Just like the LX810, the LX400 is a plug and print experience. It is supplied with Nice Label SE label design software, a sample roll of High Gloss Labels, Ink cartridge, USB Cable, Instruction manual and setup CD.


If you want to start printing fabulous full color labels but would like to know more information contact Label Power for an information pack including printed samples. If you have a specific design you would like to see printed on the LX400, email or send us your artwork and we will print out some examples for you.


Congratulations if you have read this far as the best news has been kept for last. The price of the Primera LX400 is just AUD $1995+GST. Printing your own colour labels and tags on demand has never been so easy and affordable. Contact Label Power now to order your LX400 on phone 1300 727 202 or email


For images and a product brochure go to:


For samples and to discuss the inclusion of this press release in your publication contact James Malone on 1 300 727 202 or 0419 717 049 or email



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