Primera LX910 Colour Label Printer

The Primera LX910 Colour Label Printer is a professional desktop colour label printer designed for businesses that need high-quality, wide-format labels printed on demand. Ideal for product packaging labels, food and beverage labels, barcode labels, cosmetic labels, retail labels, promotional labels and custom label production, the LX910 delivers vibrant full-colour output for a wide range of product and packaging applications.

Featuring high-resolution inkjet printing up to 1200 x 4800 dpi, the Primera LX910 is built for businesses that require sharp text, readable barcodes, detailed graphics and photo-quality colour across their label printing workflow. It supports labels up to 8.25 inches / 210 mm wide and includes a built-in “pizza-wheel” style cutter for clean label finishing. 

Why Choose the Primera LX910?

• Professional desktop colour label printer for wide-format label production
• High-resolution output up to 1200 x 4800 dpi
• Prints labels up to 8.25 inches / 210 mm wide
• Print speeds up to 4.5 inches per second
• Suitable for up to 5,000 labels per day
• Built-in “pizza-wheel” style label cutter
• Single ink cartridge system with dye or pigment ink options
• Produces sharp text, readable barcodes and vibrant graphics
• Suitable for high-resolution and two-dimensional barcode labels
• USB 2.0 connectivity for simple desktop setup
• Includes BarTender UltraLite label design software
• Ideal for product labels, stickers, packaging labels and custom label production

Ideal Applications

The Primera LX910 Colour Label Printer is suitable for a wide range of colour label printing applications, including:

• Large-format product labels
• Retail packaging labels
• Food and beverage labels
• Barcode and QR code labels
• Cosmetic and skincare labels
• Bottle and jar labels
• Health and beauty labels
• Promotional stickers
• Candle labels
• Vitamin and supplement labels
• Chemical product labels
• Box and carton labels
• Specialty product labels
• Short-run custom label production

Designed for Businesses That Need Flexible Label Printing

Whether you are producing short-run product labels, custom packaging labels, promotional stickers or retail labels, the Primera LX910 gives businesses the flexibility to print labels when they need them. On-demand colour label printing helps reduce stockholding, minimise waste and allows fast updates to branding, ingredients, pricing, barcodes or product information.

The LX910 is especially suited to businesses that need wider labels than smaller desktop printers can produce. Its single-cartridge system supports both dye and pigment ink options, helping users choose between vivid colour output and more durable label performance depending on their label materials and application requirements. Primera describes the LX910 as a high-quality label printer with a single cartridge solution for both pigment and dye applications.

Key Specifications

Key specifications are based on Primera LX910 product information and reseller specification listings.

Software and Workflow Compatibility

The Primera LX910 includes BarTender UltraLite label design software, helping users create and print professional product labels, barcode labels, stickers and packaging labels. USB 2.0 connectivity makes it suitable for desktop label printing from compatible computer workstations.

The printer is suitable for businesses moving from outsourced label orders to flexible in-house colour label production, especially where smaller batches, frequent artwork changes, wide-format labels or custom label designs are required.

Key Features & Inclusions

• High-quality on-demand colour label printing
• Professional desktop colour label printer design
• High-resolution printing up to 1200 x 4800 dpi
• Prints labels up to 8.25 inches / 210 mm wide
• Print speeds up to 4.5 inches per second
• Suitable for up to 5,000 labels per day
• Built-in “pizza-wheel” style label cutter
• Single ink cartridge system for simple operation
• Dye and pigment ink cartridge options
• Produces sharp text, graphics and barcode labels
• Supports high-resolution and two-dimensional barcodes
• USB 2.0 connectivity
• BarTender UltraLite software included
• Ideal for product labels, stickers and packaging labels
• Suitable for small-batch and custom label production
• Helps reduce outsourced label printing costs

In The Box

• Primera LX910 Colour Label Printer
• Dye-based CMY ink cartridge
• Starter roll of high-gloss labels
• BarTender UltraLite Edition software
• USB 2.0 cable
• Power cord
• Setup guide / documentation

Box contents are based on Primera LX910 product information supplied by Label Power and common reseller listings; inclusions may vary by supplier bundle.

Why Buy from Label Power?

Label Power supplies label printers, labels, inks, ribbons and barcode solutions for Australian businesses. Our team can help match the Primera LX910 with the right label materials, ink cartridge and workflow setup for your application.

Whether you need product labels, retail packaging labels, promotional stickers, barcode labels or short-run custom labels, we can help you choose compatible labels and optimise your in-house printing process.

Need help choosing labels for the Primera LX910? Contact Label Power with your label size, material type, application requirements and estimated print volumes for tailored advice.

Frequently Asked Questions

Does the Primera LX910 include a cutter?

Yes. The Primera LX910 includes a built-in “pizza-wheel” style label cutter, making it suitable for clean label finishing and flexible short-run label production.

What label width can the Primera LX910 print?

The Primera LX910 can print labels up to 8.25 inches / 210 mm wide, making it suitable for larger product labels, packaging labels, carton labels and sticker applications.

Is the Primera LX910 suitable for barcode labels?

Yes. The Primera LX910 can print sharp text, graphics, high-resolution barcodes and two-dimensional barcodes, making it suitable for retail, inventory, product identification and barcode label applications.

What ink does the Primera LX910 use?

The Primera LX910 uses a single tri-colour ink cartridge system, with dye or pigment ink cartridge options depending on the application and desired label durability.

What businesses commonly use the Primera LX910?

Common users include food and beverage producers, cosmetics brands, retailers, manufacturers, makers, start-ups and businesses needing wide-format short-run colour label printing for products, packaging and promotions.