Primera LX610 Colour Label Printer

The Primera LX610 Colour Label Printer is a compact desktop colour label printer with an integrated plotter/cutter, designed for businesses that need professional labels printed and cut on demand. Ideal for product packaging labels, food and beverage labels, barcode labels, cosmetic labels, retail labels, promotional stickers and custom label production, the LX610 allows users to print and digitally die-cut custom labels in a wide range of shapes and sizes.

Featuring high-resolution inkjet printing up to 4800 x 1200 dpi, the Primera LX610 is built for businesses that require sharp text, readable barcodes, detailed graphics and vibrant colour across their label printing workflow. Its built-in die-cutting knife blade and “pizza-wheel” style cutter allow users to print and cut custom labels without needing expensive pre-made dies. 

Why Choose the Primera LX610?

• Compact desktop colour label printer with built-in plotter/cutter
• Prints and cuts custom labels in a wide range of shapes and sizes
• High-resolution output up to 4800 x 1200 dpi
• Die-cut print width up to 4.1 inches / 104 mm
• Pre-die-cut label print width up to 5 inches / 127 mm
• Print speeds up to 4.5 inches per second
• Suitable for up to 3,000 labels per day
• Built-in die-cutting knife blade for custom label shapes
• Built-in “pizza-wheel” style label cutter
• Single tri-colour ink cartridge system with dye or pigment ink options
• Built-in printhead with every cartridge
• Produces sharp text, readable barcodes and vibrant graphics
• USB 2.0 connectivity for desktop setup
• Includes Primera PTCreate Standard software
• Ideal for product labels, stickers, packaging labels and custom label production

Ideal Applications

The Primera LX610 Colour Label Printer is suitable for a wide range of colour label printing applications, including:

• Custom-shaped product labels
• Retail packaging labels
• Food and beverage labels
• Barcode and QR code labels
• Cosmetic and skincare labels
• Bottle and jar labels
• Health and beauty labels
• Promotional stickers
• Candle labels
• Vitamin and supplement labels
• Chemical product labels
• Specialty product labels
• Short-run custom label production
• Prototype labels and sample packaging

Designed for Businesses That Need Flexible Label Printing

Whether you are producing short-run product labels, custom-shaped packaging labels, promotional stickers or retail labels, the Primera LX610 gives businesses the flexibility to print and cut labels when they need them. On-demand colour label printing helps reduce stockholding, minimise waste and allows fast updates to branding, ingredients, pricing, barcodes or product information.

The built-in plotter/cutter makes the LX610 especially useful for businesses that want to create unique label shapes without ordering custom dies. Users can print on compatible continuous label stock and digitally cut different label shapes, making it ideal for start-ups, small businesses, product launches and short-run label production. Primera describes the LX610 as a printer with an in-built plotter/cutter for “any label shape and size,” designed to eliminate the need for expensive custom dies.

Key Specifications

Key specifications are based on Primera LX610 product information and reseller specification listings.

Software and Workflow Compatibility

The Primera LX610 includes Primera PTCreate Standard software, allowing users to set up label designs and cut settings for custom label shapes. USB 2.0 connectivity makes it suitable for desktop label printing from compatible computer workstations.

The printer is suitable for businesses moving from outsourced label orders to flexible in-house colour label production, especially where smaller batches, frequent artwork changes, product samples or custom die-cut label designs are required.

Key Features & Inclusions

• High-quality on-demand colour label printing
• Compact desktop colour label printer design
• Built-in plotter/cutter for custom label shapes
• High-resolution printing up to 4800 x 1200 dpi
• Die-cut print width up to 4.1 inches / 104 mm
• Pre-die-cut label print width up to 5 inches / 127 mm
• Print speeds up to 4.5 inches per second
• Built-in die-cutting knife blade
• Built-in “pizza-wheel” style label cutter
• Single ink cartridge system for simple operation
• Dye and pigment ink cartridge options
• Built-in printhead with every cartridge
• Produces sharp text, graphics and barcode labels
• USB 2.0 connectivity
• Primera PTCreate Standard software included
• Ideal for product labels, stickers and packaging labels
• Suitable for small-batch and custom label production
• Helps reduce outsourced label printing and custom die-cutting costs

In The Box

• Primera LX610 Colour Label Printer with Plotter/Cutter
• Ultra-high yield CMY dye ink cartridge
• Primera PTCreate Standard software
• Power adapter and cord
• USB cable
• Die-cutting knife holder with knife preinstalled
• Label roll holders
• Large roll hub
• Small roll hub
• T8 Allen key and screws
• Setup guide / documentation

Box contents are based on Primera LX610 product listings and may vary by supplier bundle.

Why Buy from Label Power?

Label Power supplies label printers, labels, inks, ribbons and barcode solutions for Australian businesses. Our team can help match the Primera LX610 with the right label materials, ink cartridge and workflow setup for your application.

Whether you need product labels, retail packaging labels, promotional stickers, barcode labels or short-run custom labels, we can help you choose compatible labels and optimise your in-house printing process.

Need help choosing labels for the Primera LX610? Contact Label Power with your label size, material type, application requirements and estimated print volumes for tailored advice.

Frequently Asked Questions

Does the Primera LX610 include a cutter?

Yes. The Primera LX610 includes a built-in die-cutting knife blade and “pizza-wheel” style label cutter, allowing users to print and cut custom label shapes.

Can the Primera LX610 cut custom label shapes?

Yes. The LX610 is designed to print and cut custom labels in many shapes and sizes, including contour-style designs when used with suitable artwork, software and compatible label media.

What label width can the Primera LX610 print?

The Primera LX610 supports die-cut print widths up to 4.1 inches / 104 mm and pre-die-cut label print widths up to 5 inches / 127 mm.

Is the Primera LX610 suitable for barcode labels?

Yes. The Primera LX610 can print sharp text, graphics and barcode labels, making it suitable for retail, inventory, product identification and packaging applications.

What businesses commonly use the Primera LX610?

Common users include small businesses, food and beverage producers, cosmetics brands, retailers, makers, start-ups and businesses needing short-run colour label printing with custom label shapes for products, packaging and promotions.