Primera label applicator AP360

The Primera AP360 Label Applicator is a semi-automatic label applicator designed for fast, accurate label application onto cylindrical and many tapered containers. Ideal for product labels, food and beverage labels, barcode labels, bottle labels, jar labels, can labels, tube labels and retail packaging, the AP360 helps businesses apply single labels neatly and consistently for a professional finished product.

Built for efficient in-house label application, the AP360 applies one label at a time to round containers, making it ideal for branding labels, ingredient labels, warning labels, promotional labels or barcode labels. Primera lists the AP360 as the base model in the AP-Series, designed to apply labels quickly and accurately to bottles, cans, jars and tubes at up to 1,200 labels per hour. 

Why Choose the Primera AP360?

• Semi-automatic label applicator for cylindrical and tapered containers
• Applies single labels quickly and accurately
• Applies up to 1,200 labels per hour
• Suitable for bottles, jars, cans, tubes and similar containers
• Helps improve consistency compared with manual hand labelling
• Built-in spring-loaded pressure arm helps apply labels firmly and smoothly
• Compact size suitable for benchtops, counters and production workspaces
• Suitable for roll-fed pressure-sensitive labels
• Helps reduce manual labour in packaging workflows
• Ideal for short-run and batch label production
• Professional finish for food, beverage, cosmetic, chemical and retail products

The AP360 applies labels at around 5.3 inches / 135 mm per second and is designed for quick setup and easy operation.

Ideal Applications

The Primera AP360 Label Applicator is suitable for a wide range of label application workflows, including:

• Bottle product labels
• Jar labels
• Can labels
• Tube labels
• Wine bottle labels
• Beverage labels
• Cosmetic and skincare labels
• Health and beauty labels
• Food and beverage labels
• Chemical product labels
• Barcode and QR code labels
• Retail packaging labels
• Short-run custom label production

Designed for Businesses That Need Efficient Container Labelling

Whether you are applying product labels, ingredient labels, barcode labels, warning labels or retail packaging labels, the Primera AP360 helps businesses label containers more quickly and accurately than hand application. It is designed for cylindrical and many tapered containers, making it suitable for bottles, jars, cans, tubes and similar packaging formats.

The AP360 is especially useful for businesses that apply one label per container and need a compact, reliable way to improve label placement consistency. The built-in spring-loaded pressure arm helps labels apply smoothly without wrinkles, helping achieve a professional finished appearance.

Key Specifications

Specifications are based on Primera and reseller product information for the AP360 Label Applicator.

Software and Workflow Compatibility

The Primera AP360 is a hardware label applicator, not a printer, and is designed to apply roll-fed pressure-sensitive labels that have already been printed by a compatible label printer or supplied as pre-printed roll labels. It can be used alongside Primera LX-Series colour label printers, Primera CX-Series label printers, other roll label printers or commercially printed labels, depending on your workflow.

This makes the AP360 suitable for businesses that want to separate label printing from label application, helping improve productivity in packaging environments where bottles, jars, cans or tubes need to be labelled quickly, accurately and consistently.

Key Features & Inclusions

• Semi-automatic label applicator
• Designed for bottles, jars, cans, tubes and cylindrical containers
• Suitable for many tapered containers
• Applies one label at a time
• Applies up to 1,200 labels per hour
• Built-in spring-loaded pressure arm
• Compact benchtop design
• Helps reduce manual hand-labelling time
• Supports short-run and batch label production
• Ideal for product labels, packaging labels and barcode labels
• Suitable for food, beverage, cosmetic, chemical and retail businesses
• Works with roll-fed pressure-sensitive labels

In The Box

• Primera AP360 Label Applicator
• Power supply
• Power cable
• Setup guide and documentation

Please confirm exact inclusions at time of order, as supplied contents may vary depending on region and supplier bundle.

Why Buy from Label Power?

Label Power supplies label printers, label applicators, labels, inks, ribbons and barcode solutions for Australian businesses. Our team can help match the Primera AP360 with the right label materials, printer, container type and workflow setup for your application.

Whether you need product labels, bottle labels, jar labels, retail packaging labels, barcode labels or short-run custom container labelling, we can help you choose compatible labels and optimise your in-house labelling process.

Need help selecting a label applicator? Contact Label Power with your container size, label size, material type, application requirements and estimated production volume for tailored advice.

Frequently Asked Questions

Is the Primera AP360 a printer?

No. The Primera AP360 is a label applicator, not a printer. It applies labels that have already been printed by a label printer or supplied as pre-printed roll labels.

What is the difference between the Primera AP360 and AP380?

The AP360 applies one label at a time, while the AP380 can apply front and back labels in one operation. The AP360 is ideal for single-label container applications.

What containers can the Primera AP360 label?

The AP360 is designed for cylindrical and many tapered containers, including bottles, jars, cans and tubes.

How fast can the Primera AP360 apply labels?

The Primera AP360 can apply up to 1,200 labels per hour, depending on container type, label setup and operator workflow.

What businesses commonly use the Primera AP360?

Common users include beverage producers, food manufacturers, cosmetic brands, chemical product manufacturers, breweries, wineries, retailers and small manufacturers needing faster, more consistent label application.